John Schulte and Feridoon Moinian, Dorsett Educational Systems
John Schulte and Feridoon Moinian were both employees at Dorsett Educational Systems, the company that created the Talk And Teach educational cassette tapes which were sold by Atari. Dorsett also sold many more cassette-based classes directly via mail order, for the Atari, TRS-80 Color Computer, and other platforms. Feridoon worked primarily as a programmer, and John was primarily an editor.
As my co-interviewer for this discussion, I invited Thomas Cherryhomes, an expert in the technical aspects of the Talk and Teach system. I interviewed Thomas previously on this podcast, in ANTIC interview 57.
This interview took place on June 25, 2015.
“He [Loyd Dorsett] would tell them, “Shall we go have lunch now?’ Yes. ‘OK, let’s go downstairs and we’ll have some lunch.’ He’d take them downstairs, and on top of the little five-foot refrigerator was a Styrofoam cup that had 10 Cents written on it. That was 10 cents that you’d do on the honor system to buy a packet of Cup of Soup. … This is the way he would entertain people because you were stuck out in the middle of nowhere, it was 20 minutes to get to a restaurant. But he would actually pull coins out of his pocket and say ‘My treat.’”